Feel good fundraising
Vovi was tasked with developing everything TapSimple, from day 1. From the brand and initial holding page, right the way through to their increasingly complex charity and funding dashboard and social video content and communications. At Vovi, we live and breathe TapSimple.
I can’t thank the Vovi team enough for helping us build a website that elevates our brand and finally allows us to show what we do. As an early stage SaaS company in a new category, we needed to expand and rebrand our existing website to clearly explain the benefits of our partner collaboration software.
A complete website overhaul is a huge project. Having worked with the talented Vovi team before, I knew they were the perfect choice for the job.Throughout the project, the team listened carefully, shared innovative wireframes and animations, and worked diligently. Managing our website is so easy now that it’s in Webflow. We look forward to evolving the site further with our partners at Vovi.
We wanted to strike the perfect balance between quirky and playful, but keeping the overall feel of high-end luxury - Vovi struck the nail on the head in ways we didn’t even imagine ourselves. They were a pleasure to work with, and we have had endless compliments on how our website is not only memorable and funky, but incredibly easy to use too.
TapSimple is a technology that brings joy into the lives of those receiving donations so we immediately sought to illustrate that feeling. Bright colour engage and provide ample flexibility - but most importantly bring a smile to those who come across it.
We wanted to make the most credible and simple experience for users; something that brings joy to the user and brightens up their day. The core was to ensure each user can quickly understand what TapSimple do, how they do it and who it's for.
We sought to bring TapSimple 'joy' into the hands of fundraisers in a speedy handheld experience. Prioritising reducing 'time to donate' to keep things moving and the promoting Gift Aid was is the core to the brief. Gift Aid is enormously important for charities to gain extra support from the government and often a sticking point in a UX flow.