TapSimple
Feel good fundraising
Overview
Vovi was tasked with developing everything TapSimple, from day 1. From the brand and initial holding page, right the way through to their increasingly complex charity and funding dashboard and social video content and communications. At Vovi, we live and breathe TapSimple.
Brand Identity
Paid social
Email Campaigns
Print Collateral
Videography
Website Design
Some stats
Thesis Showcase
One of 8VC's key aims of this build was to reveal the depth of their thinking around each investment vertical, how their portfolio fits into this, and their activity within in.
The Website
I can’t thank the Vovi team enough for helping us build a website that elevates our brand and finally allows us to show what we do. As an early stage SaaS company in a new category, we needed to expand and rebrand our existing website to clearly explain the benefits of our partner collaboration software.
A complete website overhaul is a huge project. Having worked with the talented Vovi team before, I knew they were the perfect choice for the job.Throughout the project, the team listened carefully, shared innovative wireframes and animations, and worked diligently. Managing our website is so easy now that it’s in Webflow. We look forward to evolving the site further with our partners at Vovi.
Nailed it. This is what websites should look like. I want all our portcos to look like this.
We wanted to strike the perfect balance between quirky and playful, but keeping the overall feel of high-end luxury - Vovi struck the nail on the head in ways we didn’t even imagine ourselves. They were a pleasure to work with, and we have had endless compliments on how our website is not only memorable and funky, but incredibly easy to use too.
.webp)
I asked Vovi to build a classic, inspirational, travel brand and website. One to really stand out and engage with our customers. That’s exactly what they did!
Social content
If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!
The Video
The Campaign
Brand
Website
Branding
TapSimple is a technology that brings joy into the lives of those receiving donations so we immediately sought to illustrate that feeling. Bright colour engage and provide ample flexibility - but most importantly bring a smile to those who come across it.
A Cheerful Bundle
Taking inspiration from charity sectors, we produced a series of colourful icons to spread throughout their collateral.
Website
We wanted to make the most credible and simple experience for users; something that brings joy to the user and brightens up their day. The core was to ensure each user can quickly understand what TapSimple do, how they do it and who it's for.
The gradient is strong with this one.
On text, backgrounds and the icons, subtle gradients brought that extra level of playful polish.
Mobile UX
We sought to bring TapSimple 'joy' into the hands of fundraisers in a speedy handheld experience. Prioritising reducing 'time to donate' to keep things moving and the promoting Gift Aid was is the core to the brief. Gift Aid is enormously important for charities to gain extra support from the government and often a sticking point in a UX flow.
Dashboard Design
The dashboard provides an advanced roster of analytics enhanced fundraising tools to get to the centre of charitable donations. We focused on a providing a simple, data forward user experience focusing on requested stats from charities, and making analysis an interactive and joyful experience.
