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Chelsea's worst kept secret

Stanley's

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
The Client

Stanley's is a new restaurant and bar that launched in 2020 in a hidden corner of Chelsea, just off the King’s Road. Inspired by the English country garden, Stanley’s looked to offer a comfortable place for guests to come eat, drink and relax.

Overview
What we did
Print Collateral
Brand Identity
Website Design
Animation
Full Stack Development
The Brief

Hugh Stanley approached Vovi to create a brand to launch his latest restaurant venue in the Chelsea area. With so many places to eat and drink we looked to establish a look and feel that seemed part of the areas fabric whilst capturing the hearts and eyes of keen eaters and cocktail drinkers.

Key stats

Branding

Stanley's brings a modern finish to the 'English Country Garden' setting, merging a Victoria era illustration style to set it into the treelined landscape, with a quintessentially British Kepler typeface and forward looking Futura to bring flare.

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The responsive logo toolkit adds a clean continuation of the brand across many interface, physical and digital.

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Illustrations

Prepared in-house by illustrator Dominic Blore-Rimmer

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The Venue

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The Collateral

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The Website

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