Safari Drive is a luxury self drive safari tour operator with over 25 years of operating on the African continent. The core focus of the company is to co-ordinate bespoke, once in a lifetime travel experiences for clients from around the world, redefining what modern day discovery is.
Using continuous line structures for the logo and icons we looked to capture the essence of journeying on one of these itineraries.
The website is the Safari Drive's primary source of leads so rebuilding the site was high pressure. We wanted to bring an exciting and modern aesthetic for any potential adventurer, helping to redefine what 'self-drive' actually means.
One of the three hero videos prepared for the site.