Safari Drive
The road less travelled
Overview
Safari Drive provided Vovi the unique challenge of overhauling a brand and company aesthetic that their team had developed over the last 25 years. They wanted to rebuild with their unique experience at the heart of it, something that immediately sets them apart from traditional safaris.
Brand Identity
Print Collateral
Videography
Email Campaigns
Some stats
50%
65%
D to A
The Website
Social content
If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!
The Video
The Campaign
Brand
Website
Branding
Living at the core of Safari Drive is the 'journey'. The winding undiscovered trails snaking throughout desert plains. The excitement placing your hands on the wheel, knowing you have the breadth of Africa to roam wild and unencumbered. This is an enduring sense of wonder and excitement that lasts well after you've stepped off the plane at home.
Illustrating the trail. Using continuous line structures for the logo and icons we looked to capture the journey of a traveller - animating these for greater effect.
Website
The website is the Safari Drive's primary source of leads so rebuilding the site was of significant importance. We wanted to bring an exciting and modern aesthetic for any potential adventurer, helping to redefine what 'self-drive' actually means. The Safari Drive site was also built as a starting template to give structure to multiple sister brands currently in development.
Widescreen visuals to capture the wonder of Africa
Mobile UX
The devil's in the detail with each itinerary having a vast number of inputs not to mention interactive mapping, month-by-month weather forecasts, activities and experiences, even the animals you might see - it's all there.
Video Production
Safari Drive is second to none in the truly mesmerising visual experience they hold for their travellers - we sought to bring this to their online platforms through a series of impactful cuts and social content. The score, produced in house, could rival even the greatest of David Attenborough openings.
Video Production
Safari Drive is second to none in the truly mesmerising visual experience they hold for their travellers - we sought to bring this to their online platforms through a series of impactful cuts and social content. The score, produced in house, could rival even the greatest of David Attenborough openings.
