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The road less travelled

Safari Drive

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
The Client

Safari Drive is a UK-based self drive safari tour operator with over 25 years of operating on the African continent. The core focus of the company is to co-ordinate bespoke, once in a lifetime travel experiences for clients from around the world, redefining what modern day discovery is.

What we did
Brand Identity
Print Collateral
Email Campaigns
The Brief

Safari Drive provided Vovi the unique challenge of overhauling a brand and company aesthetic that their team had developed over the last 25 years. They wanted to rebuild with their unique experience at the heart of it, something that immediately sets them apart from traditional safaris.

Key stats


Reduction in bounce rate


Increase in conversion rate

D to A

Google Page improvement


Living at the core of Safari Drive is the 'journey'. The winding undiscovered trails snaking throughout desert plains. The excitement placing your hands on the wheel, knowing you have the breadth of Africa to roam wild and unencumbered. This is an enduring sense of wonder and excitement that lasts well after you've stepped off the plane at home.

Illustrating the trail. Using continuous line structures for the logo and icons we looked to capture the journey of a traveller - animating these for greater effect.

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The website is the Safari Drive's primary source of leads so rebuilding the site was of significant importance. We wanted to bring an exciting and modern aesthetic for any potential adventurer, helping to redefine what 'self-drive' actually means. The Safari Drive site was also built as a starting template to give structure to multiple sister brands currently in development.

Widescreen visuals to capture the wonder of Africa

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Mobile UX

The devil's in the detail with each itinerary having a vast number of inputs not to mention interactive mapping, month-by-month weather forecasts, activities and experiences, even the animals you might see - it's all there.

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Video Production

Safari Drive is second to none in the truly mesmerising visual experience they hold for their travellers - we sought to bring this to their online platforms through a series of impactful cuts and social content. The score, produced in house, could rival even the greatest of David Attenborough openings.

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