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Safari Drive

The road less travelled

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia

Overview

Brand
Website

Overview

Brand
Website
Deliverables
Awards
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Safari Drive provided Vovi the unique challenge of overhauling a brand and company aesthetic that their team had developed over the last 25 years. They wanted to rebuild with their unique experience at the heart of it, something that immediately sets them apart from traditional safaris.

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View website
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Various mobile screens from 8VC

Overview

We helped 8VC a technology and life sciences investment firm that builds and invests in the world’s most ambitious companies. This evolutionary pressure is driving advances across many categories: better abstraction & performance at the data management layer.

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
Various mobile screens from 8VC

Stats

SOTD

Awwwards

50%

Reduction in bounce rate

SOTD

Awwwards

SOTM

FWA

50%

Reduction in bounce rate

50%

Reduction in bounce rate

The Website

I can’t thank the Vovi team enough for helping us build a website that elevates our brand and finally allows us to show what we do. As an early stage SaaS company in a new category, we needed to expand and rebrand our existing website to clearly explain the benefits of our partner collaboration software.

A complete website overhaul is a huge project. Having worked with the talented Vovi team before, I knew they were the perfect choice for the job.Throughout the project, the team listened carefully, shared innovative wireframes and animations, and worked diligently. Managing our website is so easy now that it’s in Webflow. We look forward to evolving the site further with our partners at Vovi.

Sara Guappone
Head of Marketing, Pronto
Landscape image of the new Safari Drive branding on a Land cruiser in Namibia

Nailed it. This is what websites should look like. I want all our portcos to look like this.

Pronto Investor
VC investor, Vertex Ventures

We wanted to strike the perfect balance between quirky and playful, but keeping the overall feel of high-end luxury - Vovi struck the nail on the head in ways we didn’t even imagine ourselves. They were a pleasure to work with, and we have had endless compliments on how our website is not only memorable and funky, but incredibly easy to use too.

Claudia Hill
Founder, Loan the Look
Landscape image of the new Safari Drive branding on a Land cruiser in Namibia

I asked Vovi to build a classic, inspirational, travel brand and website. One to really stand out and engage with our customers. That’s exactly what they did!

Ben Nelson
Founder, Nelson Travel
Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
Project Giving Back website on laptop on a bench
Project Giving Back website on laptop on a bench

Social content

If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!

Will Pearson
Founder , Ocean Bottle

The Video

Brand

Branding

Living at the core of Safari Drive is the 'journey'. The winding undiscovered trails snaking throughout desert plains. The excitement placing your hands on the wheel, knowing you have the breadth of Africa to roam wild and unencumbered. This is an enduring sense of wonder and excitement that lasts well after you've stepped off the plane at home.

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Illustrating the trail. Using continuous line structures for the logo and icons we looked to capture the journey of a traveller - animating these for greater effect.

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Website

The website is the Safari Drive's primary source of leads so rebuilding the site was of significant importance. We wanted to bring an exciting and modern aesthetic for any potential adventurer, helping to redefine what 'self-drive' actually means. The Safari Drive site was also built as a starting template to give structure to multiple sister brands currently in development.

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Widescreen visuals to capture the wonder of Africa

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Mobile UX

The devil's in the detail with each itinerary having a vast number of inputs not to mention interactive mapping, month-by-month weather forecasts, activities and experiences, even the animals you might see - it's all there.

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Video Production

Safari Drive is second to none in the truly mesmerising visual experience they hold for their travellers - we sought to bring this to their online platforms through a series of impactful cuts and social content. The score, produced in house, could rival even the greatest of David Attenborough openings.

Video Production

Safari Drive is second to none in the truly mesmerising visual experience they hold for their travellers - we sought to bring this to their online platforms through a series of impactful cuts and social content. The score, produced in house, could rival even the greatest of David Attenborough openings.

Team

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