Responsible Power is B2B focused, in this case large hotel owners and chains, as a result the end user requiring a more specific and tapered level of understanding and analysis to be targeted. Making an impact in this market is one thing but ensuring the brand continues to come across as experienced and reliable, and able to convert a more attentive customer is something entirely different. We approached this rebrand with a notion of 'revolution' - direct, inspiring, motivation to a cause. For Responsible Power this was to slash energy bills and boost green ratings - definitely something to shout about.
We devised a mark taking the core elements from the previous brand and emboldening the appearance. The result was a multifaceted stamp to symbolise the 'Green Revolution' and one customers would be happy to display on their hotels and websites.
