Responsible Power
Join the Green Revolution
Overview
Following on from years of development and research, Responsible Power have cracked the code to reducing astronomical energy bills to numbers you can smile at - they wanted a brand and website they could make a similar impact with. Using pithy, direct statements and a slew of bright engaging greens, we've sought to capture attentions, and persuade hotels to 'Join the Green Revolution'.
Brand Identity
Website Design
Some stats
Thesis Showcase
One of 8VC's key aims of this build was to reveal the depth of their thinking around each investment vertical, how their portfolio fits into this, and their activity within in.
The Website
I can’t thank the Vovi team enough for helping us build a website that elevates our brand and finally allows us to show what we do. As an early stage SaaS company in a new category, we needed to expand and rebrand our existing website to clearly explain the benefits of our partner collaboration software.
A complete website overhaul is a huge project. Having worked with the talented Vovi team before, I knew they were the perfect choice for the job.Throughout the project, the team listened carefully, shared innovative wireframes and animations, and worked diligently. Managing our website is so easy now that it’s in Webflow. We look forward to evolving the site further with our partners at Vovi.
Nailed it. This is what websites should look like. I want all our portcos to look like this.
We wanted to strike the perfect balance between quirky and playful, but keeping the overall feel of high-end luxury - Vovi struck the nail on the head in ways we didn’t even imagine ourselves. They were a pleasure to work with, and we have had endless compliments on how our website is not only memorable and funky, but incredibly easy to use too.
.webp)
I asked Vovi to build a classic, inspirational, travel brand and website. One to really stand out and engage with our customers. That’s exactly what they did!
Social content
If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!
The Video
The Campaign
Brand
Website
Branding
Responsible Power is B2B focused, in this case large hotel owners and chains, as a result the end user requiring a more specific and tapered level of understanding and analysis to be targeted. Making an impact in this market is one thing but ensuring the brand continues to come across as experienced and reliable, and able to convert a more attentive customer is something entirely different. We approached this rebrand with a notion of 'revolution' - direct, inspiring, motivation to a cause. For Responsible Power this was to slash energy bills and boost green ratings - definitely something to shout about.
We devised a mark taking the core elements from the previous brand and emboldening the appearance. The result was a multifaceted stamp to symbolise the 'Green Revolution' and one customers would be happy to display on their hotels and websites.
