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Cloe Cassandro

The Conscious Collection

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia

Overview

Before Vovi, Cloe's key brand strategy was to get likes and engagement. Leaving her to fall into that all-too-frequent trap; a lack of over-arching creative strategy, strong individual creativity, theme was there, but no brand cohesiveness. Lack of focus on the product. It is not crystal clear to a new follower what this insta page is about.

Ecommerce
Paid social
Email Campaigns

Some stats

340%

Increase in sales from social channels

3k+

New instagram followers in 6 months

+5%

Click through rate in newsletters

35%

Reduction in bounce rate
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The Website

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Social content

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If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!

Will Pearson
Founder , Ocean Bottle
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The Video

Brand

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Website

The site was re-imagined in order to highlight the process behind Cloe's production. The same model has been used in every shot to provide a consistent feel. Aspects such as colour edits and a journal were added to further articulate the brand's story and stimulate sales.

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A fresh new layout

The store was kept clean and tonal to allow the garments to sine.

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In your pocket

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With social in mind

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