Cloe Cassandro
The Conscious Collection
Overview
Before Vovi, Cloe's key brand strategy was to get likes and engagement. Leaving her to fall into that all-too-frequent trap; a lack of over-arching creative strategy, strong individual creativity, theme was there, but no brand cohesiveness. Lack of focus on the product. It is not crystal clear to a new follower what this insta page is about.
Ecommerce
Paid social
Email Campaigns
Some stats
340%
3k+
+5%
35%
The Website
Social content
If you’re looking for an agency to launch your brand, then look no further. Vovi have been with us on our growth journey since the start and been vital in establishing a presence on social by creating top notch and engaging content - we also love the bitesize videos!
The Video
The Campaign
Brand
Website
Website
The site was re-imagined in order to highlight the process behind Cloe's production. The same model has been used in every shot to provide a consistent feel. Aspects such as colour edits and a journal were added to further articulate the brand's story and stimulate sales.
A fresh new layout
The store was kept clean and tonal to allow the garments to sine.
In your pocket
With social in mind
