Cloe Cassandro’s brand of ethical and luxury beachwear was born out of her love affair with Bali. All pieces are handmade, hand dyed and hand printed by local Balinese artisans. Her philosophy is simple - beautiful pieces that are timeless and made of the most beautiful and silk chiffon fabrics.
The Challenge
Before Vovi, Cloe's key brand strategy was to get likes and engagement. Leaving her to fall into that all-too-frequent trap; a lack of over-arching creative strategy, strong individual creativity, theme was there, but no brand cohesiveness. Lack of focus on the product. It is not crystal clear to a new follower what this insta page is about.
Key stats
340%
Increase in sales from social channels
3k+
New instagram followers in 6 months
+5%
Click through rate in newsletters
35%
Reduction in bounce rate
Branding
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Website
The site was re-imagined in order to highlight the process behind Cloe's production. The same model has been used in every shot to provide a consistent feel. Aspects such as colour edits and a journal were added to further articulate the brand's story and stimulate sales.
A fresh new layout
The store was kept clean and tonal to allow the garments to sine.
