The Client

Cloe Cassandro’s brand of ethical and luxury beachwear was born out of her love affair with Bali. All pieces are handmade, hand dyed and hand printed by local Balinese artisans. Her philosophy is simple - beautiful pieces that are timeless and made of the most beautiful and silk chiffon fabrics.

The Brief

Before Vovi, Cloe's key brand strategy was to get likes and engagement. Leaving her to fall into that all-too-frequent trap; a lack of over-arching creative strategy, strong individual creativity, theme was there, but no brand cohesiveness. Lack of focus on the product. It is not crystal clear to a new follower what this insta page is about.