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The conscious collection

Cloe Cassandro

Landscape image of the new Safari Drive branding on a Land cruiser in Namibia
The Client

Cloe Cassandro’s brand of ethical and luxury beachwear was born out of her love affair with Bali. All pieces are handmade, hand dyed and hand printed by local Balinese artisans. Her philosophy is simple - beautiful pieces that are timeless and made of the most beautiful and silk chiffon fabrics.

What we did
Paid social
Email Campaigns
The Brief

Before Vovi, Cloe's key brand strategy was to get likes and engagement. Leaving her to fall into that all-too-frequent trap; a lack of over-arching creative strategy, strong individual creativity, theme was there, but no brand cohesiveness. Lack of focus on the product. It is not crystal clear to a new follower what this insta page is about.

Key stats


Increase in sales from social channels


New instagram followers in 6 months


Click through rate in newsletters


Reduction in bounce rate

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The site was re-imagined in order to highlight the process behind Cloe's production. The same model has been used in every shot to provide a consistent feel. Aspects such as colour edits and a journal were added to further articulate the brand's story and stimulate sales.

A fresh new layout

The store was kept clean and tonal to allow the garments to sine.

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