Flowing from the explosive success of the Cold Blooded Creepz NFT launch (creatively supported by Vovi)... we were briefed to create an over-arching parent brand, and bring it to life through, brand, website, video and social.. The Overlord is an omniscient omnipotent inter-dimensional lizard king, and he himself asked us to make it BADASS.
In addition to the visual aspect, the story telling and personality of the brand was a vital component to the success of this project. Ensuring the powerful and all-seeing mutant lizard character of Overlord emanates from every touchpoint, was a key directive that we felt would resonate with audience.This evil blinking logo design, for example, reminds you that the Overlord is always watching...
The two sub-brands communicate two individual personalities. The Creepz are a more playful and hypebeast-type personality while the Interdimensionals have a more sharp, inter-galatic tone of voice.
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We encode hidden messages using alien text into as many of the assets that we can - sometimes these send you to a dead-end URL - where the sniggering and condescending overlord laughs at you for having wasted your time. Stickers were designed to bring the brand to life, alongside comic strips to deepen the story bringing further character and humour to brand and storyline.
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The Overlord website was built to boost the perceived value of the brand and its universe. The launch of the new site successfully converted new users, driving sales of existing NFT projects.
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